What is one major change that technology has brought to the music industry?
It is currently very difficult for artists to get their music on platforms like Spotify.
Match the following artists with their described impact on the music world:
Taylor Swift
Kendrick Lamar
Beyoncé
Kanye West
Mixing rap, pop, and gospel with huge impact.
Known for lyricism and social commentary.
Breaking billboard records with her storytelling.
A massive cultural force crossing genres and tackling social issues.
What percentage of streaming money might an artist on a major label actually receive after various cuts?
Streaming platforms generally pay artists based on how long a song is played, not just if it's listened to for a short period.
Match the modern artist with their unique sound and lyrical themes:
Olivia Rodrigo
Billie Eilish
Unique sound discussing mental health.
Capturing raw youthful emotion, blending pop and rock.
What is becoming increasingly important for artists to diversify, in addition to making music, to earn a living?
Live shows and selling merchandise are no longer valid income streams for artists.
Match the historical music pioneer with their groundbreaking contribution:
Kraftwerk
Miles Davis
Ray Charles
Mixing gospel with R&B and blues to create soul music.
Cutting and splicing recording tape to create loops and new structures (proto-sampling).
Pioneering electronic, machine-like aesthetic influencing modern electronic music.
What is a benefit for influencers who leverage their large follower base to release music?
Audiences are easily fooled by influencers who release music without genuine involvement.
Match the modern artist with a top trend that defines today's music:
Mid-Tempo Preference
Genre Fluidity
Solo Artist Dominance
Overall preference for easy-listening tracks.
Blending Pop, R&B, Hip hop, Country, Latin.
Artists being more dominant than bands due to personal branding.
What describes 'recycling work' for artists?
Record deals have shifted, giving artists less leverage than in the past.
Match the historical music example with the modern concept it predates or influences:
The Beatles' smart management
Kraftwerk's aesthetic
Miles Davis' tape splicing
Ray Charles' genre blending
Modern electronic music and pop production.
Modern genre fluidity.
Proto-sampling and digital techniques.
The artist as a business idea.
What is one benefit the London Symphony Orchestra gains from the Panufnik Scheme?
The idea of an artist being a business person is a completely new concept in the music industry.
According to the discussion, what might define a 'successful artist' in the future?
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